The Psychology of Pricing: Maximizing Revenue and Customer Satisfaction

Presented by Maureen Ballatori

This workshop reveals the psychological principles that drive purchasing decisions at agritourism destinations. We will explore proven pricing strategies through real-world case studies from trusted institutions, giving those insights an agritourism lens.

Learn to structure pricing that takes revenue and customer satisfaction into account exploring premium experiences, strategic pricing bundles, and optimal timing for ticket sales.

As a result of this session, you will be better able to:

• Understand key psychological triggers that influence visitor spending patterns

• Master premium experience pricing that enhances perceived value and satisfaction

• Develop strategic package deals that increase the average transaction value

• Implement timing-based pricing strategies to maximize advance purchases

• Apply data-driven techniques to test and refine your pricing approach