Maureen will present “Premiumize Your Agritourism Destination” at the Agritourism Ontario Conference which is co-hosted with the Ontario Fruit and Vegetable Convention (OFVC). Agritourism Ontario members are individual farmers who have opened their gates to the public to share their produce and their farms.

In this session, attendees will find out how to attract an audience that is seeking a premium agritourism destination and ready to pay for it. Learn how to benchmark other premium destinations and build experiences that allow you to charge more. Explore the essentials you need to put in place to effectively elevate your offerings and uncover unique ways to implement these ideas. We’ll touch on collaboration, food and drink, ticketing strategies, and marketing efforts.