Brand Breakthrough: Growing Your Dairy Brand in a Competitive Market 

How do you make one brand of milk stand out among others? How do you launch a new line of cheese into a crowded market? And how do you create customer loyalty that leads to consistent sales in a time of economic flux? In this session, we’ll pull back the curtains on successful branding and marketing. You’ll examine case studies of both small-scale startup companies and generational dairies that reinvigorated their brand to expand their customer base and sales. You’ll leave with techniques to implement and the steps it takes to take to grow your dairy brand.  

Speakers: Maureen Ballatori of Agency 29; Benita Kasbo of Kasbo’s Market; Bec Pfeffer of Maola