Navigating the Middle: A Workshop for Non-Owner + Non-Family Managers

Presented by Maureen Ballatori

This interactive workshop equips agritourism managers with strategies to effectively translate owner vision into operational success while advocating for frontline perspectives. Through interactive discussions, case study reviews, and collaborative problem-solving, participants will develop practical tools for managing both up and down the organizational structure. Gain insights from peers across diverse agritourism sectors while building skills to measure performance and communicate value.

As a result of this session, you will be better able to:

• Master techniques for interpreting and implementing owner vision

• Develop effective KPIs and analytics to demonstrate success and identify challenges

• Build a toolkit for communicating frontline realities to ownership

• Learn strategies for staff leadership that align with organizational goals

• Apply proven conflict resolution methods when ownership and operational priorities diverge