The Dream Evolved: Wins, Losses and Lessons From Building an Agency

Agency 29 Founder + CEO Maureen Ballatori started her agency with a dream of sitting behind a computer and pushing pixels all day. Nearly 20 years after she started freelancing and ten years after taking the agency full-time, she’s sharing the wins, losses and hard-earned lessons behind building a 10-person agency. Maureen will talk about finding a profitable niche and prioritizing sales, firing bad-fit clients, navigating hiring, and learning what sustainable growth actually requires.